Are you debating whether or not to hire a digital marketing agency to help grow your business and online presence? Don’t worry, we get it. It’s not easy to commit a percentage of your budget to an agency.
At the very least, you should weigh the advantages of hiring an agency against the financial and opportunity costs. No doubt once you do, you’ll discover that working with an agency can fast-track your success to allow you to actually achieve your business goals, and do so sooner.
For example, you may notice that your business is lagging behind its competitors as others continue to gain market share. Working with a digital marketing expert can help your business rebound and become more productive and profitable than ever before.
Perhaps you believe that instead of hiring an agency, you can save money by managing your digital marketing strategy and execution yourself. As much as we encourage people to learn about digital marketing, going full-on DIY can be a drawn out, resource encompassing and a highly-risky strategy.
Running a business is often compared to running a marathon. It takes endurance and the ability to go one step beyond consistently. Hiring the right digital marketing agency will help you in staying ahead of the competition, and help you achieve your goals faster.
Effective marketing is, without a doubt, critical to the success of your business. If you want it done right, you need to work with the experts. Before we get into the specific benefits they offer, let’s take a look at what a professional digital marketing agency entails.
What is a digital marketing agency?
A digital marketing agency is a B2B service that offers a range of services to businesses. Some agencies specialize in one or two areas, whereas others are large enough to be classified as a full-service agency that can handle any marketing project thrown at them.
At Digital Agency Hub, we specialize in connecting small businesses in Australia to the best digital marketing agencies. Partnering with a digital marketing agency is extremely convenient and cost-effective. All of your digital marketing needs for your business will be handled by a team of professional experts.
Here are some of the services typically provided by a professional digital marketing agency:
- Affiliate Marketing
- Marketing Analytics & Reporting
- API, Coding & Technology
- Branding
- Community Management
- Content Creation
- Copywriting
- Customer Relationship Management
- E-Commerce
- Email Marketing
- Email Deliverability
- Influencer Marketing
- Landing Page Design
- Lead Generation
- Marketing Automation
- Membership Sites
- Mobile App Development
- Paid Traffic (PPC – pay-per-click marketing)
- Search Engine Optimisation & Search Engine Marketing (SEO)
- Social Media Marketing
- Photography
- Public Relations
- Sales Processes
- Video Marketing
- Video Production
- Website Design
- Website Development
Check out our comprehensive list of digital marketing services that agencies can help with.
Even businesses with in-house marketing departments can benefit from the services that a digital marketing agency can provide. They may lack the in-house expertise, resources, or timeframes to complete all of these tasks themselves.
Agencies can help you make the most of your time and resources, resulting in a higher return on investment and faster. That means you, as a business owner, can focus your time, energy, and expertise on running and growing your business. To be sure, that’s just the tip of the iceberg.
The benefits of hiring a digital marketing agency
Without question, having a digital marketing agency on your side has numerous benefits. To make things clearer, we’ve compiled a list of the top benefits of hiring a digital agency for your business.
1. Professional digital marketing
The reality is that developing professional expertise in digital marketing can take years of training and hands-on experience. The digital marketing world is constantly changing.
Experts need to be actively working in and across the latest tactics and trends that are generating results today. Also, have access to a broad range of world-class (i.e. expensive) marketing tools. This can be incredibly difficult to manage internally, whereas a digital agency has the needed team to get the job done.
2. Concentrate on growing your business
In most cases, online marketing implies the hiring of new staff to handle the campaigns. As an in-house team, you’ll also have to keep an eye on them. Needless to say, this can be a significant drain on your time, energy, and focus.
When working with an agency, however, you need to provide them with some input, but their focus is on the success on your goals. The agency’s team is in charge of delivering the scope of work aligned to your marketing strategy. This frees you up to run your business more efficiently.
3. Helps cut down on costs
Many businesses weigh the cost of an in-house operation against the cost of hiring an agency. Consider the labour costs involved in hiring a full-time employee – perhaps not just one expert, but multiple marketing experts in your business. You’ve got salaries to incur, plus superannuation, office costs, taxes, benefits and more. You’ll be surprised to learn that by allocating funds from your marketing budget to an agency, it can save you a lot of money over time.
Furthermore, the best digital marketing agencies will generate a positive ROI that will more than cover the cost of their service. That’s because they’ll deliver the marketing strategy that you need to generate the results that you’re looking for.
4. Helps expand your business online
If the epidemic has taught business owners anything, it’s that businesses that don’t go digital risk failing or falling behind. It’s as simple as that. It can take a significant amount of time to establish your web presence.
A digital marketing agency, on the other hand, can take care of all of the tedious tasks of building and updating your website, so you can concentrate on what you do best.
5. Helps bring in more customers
Setting up your organic and pay-per-click (PPC) campaigns can be a time-consuming and costly process. This may appear to be a cost, but it is an investment in getting more traffic and leads to your business.
Digital marketing agencies can offer done with you or 100% done-for-you ad campaign services on social media platforms, google and other advertising channels. This can result in break-even or even produce a profit to get leads and customers flowing in the doors.
6. Create engaging, high-impact content
A digital marketing strategy must include content creation. Everything revolves around providing your users with content that is appropriate, relevant, timely, useful, and interesting. Content marketing will allow you to reach and grow your audience.
Agencies will perform research on your target audience in addition to remaining up to date on industry and digital marketing trends. This will allow them to generate content that answers your target market’s concerns while adhering to your brand messaging.
7. Keep up with the most recent search engine algorithms
Google releases algorithm updates regularly, which can have an impact on your SEO strategy. A reputable agency will ensure that changes in search engine algorithms are monitored and action taken to keep up to date.
An SEO company can quickly adjust your strategy, optimise your pages as best as can be so they remain indexed and ranking to generate more organic leads for your business.
8. Development of long and short-term strategies
The top digital marketing agencies help businesses deliver short-term strategies, ensuring they are aligned with your long-term objectives. Quick wins are always important, but should always be put into context to helping you achieve your bigger goals in your business. Agencies must also be able to adapt to any industry and market changes to ensure they’re consistently on track to deliver the desired results for your business no matter the external influences.
9. You have experts monitoring and evaluating your campaign analytics
With so many marketing tactics available in the digital marketing world, determining the true ROI can be tough. An agency, on the other hand, can help by identifying Key Performance Indicators (KPIs). They will help setup the needed metrics to monitor, evaluate and adjust to ensure that your marketing campaigns are optimized for better conversions and performance.
10. Get a fresh perspective
A good agency will make excellent recommendations on which techniques will produce the best results. They can also put a new spin on some of the work your team has already completed.
Sometimes it’s hard to see things when you’re so close to them. A reputable agency will help you take a step back, assess and come up with new concepts giving you a fresh perspective aligned to your brand to go to market with.
11. Scalable service
A digital marketing agency is your best option for online growth due to its scalability. In most cases, you’ll need to expand your team size whenever your company’s needs change, requires growth or you want to try something new.
There will be no constraints on your current team and no need to expand your team when you work with a marketing agency. In fact, you can work with one or more agency that are experts in their fields, so you can maximise your resources and get results faster.
12. Maintain relevance in your industry
An agency can implement industry-relevant marketing tactics. They’ve been tasked with researching your market, identifying your competitors and implementing tactics that work. Most agencies specialize in different industries, whether it be real estate, coaching, construction, education, speakers and the list goes on.
Because agencies are actively working with a number of clients in the same industry, it allows them to have a deeper knowledge and stay up to date with the latest digital marketing innovations to know what’s working and what’s not in that sector.
13. Connects you to mobile consumers
The adoption and growth in mobile marketing is exponential. Digital marketing allows you to easily tap into this massive market. Mobile technology is also having a significant impact on these consumers’ purchasing habits. It’s important that your audience can engage with your brand easily on mobile and purchase on any device as well.
14. Get more quality leads
Too many businesses make the mistake of marketing to everyone in the hope of increasing sales. Targeted lead generation campaigns, however, can make all the difference in the growth of your business.
It does, however, require a special touch as well as a significant time commitment to be able to execute them. To generate qualified inbound leads and nurture sales opportunities, a digital marketing agency will employ, monitor, optimise and improve specific tactics.
Get in touch with Digital Agency Hub today!
The truth is that digital marketing has the potential to grow your business faster than most other marketing methods. Once you hire a digital marketing agency, you won’t have to deal with the difficulties of navigating the learning curve, or the cost and headache of establishing and managing an in house marketing team. After agreeing on a scope and developing a strategy, you should be able to get started and see your marketing tactics go live within a few weeks.
Remember, you’re not alone and you don’t have to struggle to do it yourself!
If you are an Australian small business looking to hire the best digital marketing agency for your needs, visit our advanced digital agency directory to find an agency that meets your needs.
