What Does a Digital Marketing Agency Do?

Written by Mandy Brasser

Learn more about the services offered by digital agencies and how they can help grow your business.
What Does A Digital Marketing Agency Do

Digital marketing agencies offer a wide range of services to help businesses online.  The general theme of these services is typically around getting more visibility, creating better audience engagement, capturing more leads, boosting conversions, generating new sales, delivering a fantastic customer experience, and streaming internal and external processes to enhance efficiencies.

A digital agency will regularly consider your marketing goals to formulate the best digital marketing strategy to help you get there.  In doing so, an agency may offer one or many of the following services to deliver the necessary digital marketing tactics to help you achieve your business goals.

Although the list of digital marketing services is extensive, ranging from traditional marketing strategies to more innovative digital channels, we have consolidated them into the following areas.  You can also click on the links below to view agencies that can help your business in these areas.

Digital Marketing Services

Affiliate Marketing

Affiliate Marketing Agency
Affiliate marketing is the process of earning money by providing links to other websites. It is the act of promoting other people’s products and services in exchange for a small profit or referral fee. It is a great way to earn money from the comfort of your home, without having to leave your house or even your country.

Analytics & Reporting

Analytics & Reporting Agency
Analytics & Reporting is one of the best tools for tracking and analysing critical factors in digital marketing. It can be used to measure and evaluate a business’s digital marketing campaigns, highlighting the traffic, conversions, and purchases. They also allow companies to set goals for themselves or their customers and then track to achieve these goals.

API, Coding & Technology

API (Application Programming Interface) is a system that allows third-party applications/systems to integrate information – essentially to allow them to talk to each other and send data. Coding is the process of giving instructions to a program to perform a specific function/action.  To perform digital marketing for some businesses who use multiple programs, or have more advanced needs, you may need API or coding support, as well as other technology to make it happen.


Branding Agency
Branding is vital when it comes to marketing. The more people know about your business, the more likely they will pay attention to what you are offering.

Community Management

Community Manager
Community Management is the practice of managing relationships with customers, partners, and other stakeholders. This can be done remotely or in person, with different levels of intensity. Community Management professionals work to increase the awareness, involvement, and loyalty of their stakeholders. This can be done through developing relationships, helping solve problems, managing groups, and encouraging people to participate in your brand.

Content Creation

Content Creation Agency
Content marketing is crucial to make sure that you are creating great content for your brand. By investing time into writing compelling articles for your audience and releasing them on a regular basis, helps build rapport and trust with your readers.

Content Marketing

Content Marketing Agency
Content Marketing is a business strategy that focuses on creating and distributing high-quality content that is valuable and unique to build and grow a brand. It aims to provide a long-lasting and authentic engagement with an online audience.


Copywriting Agency
Copywriting is a creative art that involves the creation of headlines, blog content, emails, and other written content. There are many reasons why people write copy, from establishing a brand to building a list of followers or driving traffic to a website.


CRM Agency
Customer relationship management (CRM) is a central database used to capture key data and interactions of prospects, customers and other stakeholders.

Design & Creative

Design Agency
Design & Creative is all about creative professionals who can enhance user experience with visuals, imagery, graphics and infographic creations. Web, print, multimedia, and other forms of design are included.


E-Commerce Agency
E-commerce is a type of industry that allows its customers to trade over the Internet. It includes anything from selling a one-off product or service online, to having an extensive online store selling hundreds of items.

Email Marketing

Email Marketing Agency
Email marketing is a form of direct online marketing where marketers send emails to their contacts list of targeted consumers. This is a way to build and engage with an audience.

Email Deliverability

Email Deliverability Consultant
Email Deliverability is an essential factor for any business that wants to use email marketing. If it doesn’t reach the target audience, then there’s no point in using it. Deliverability refers to how likely an email is to reach its target audience and what you can do to improve the likelihood of emails receiving the intended recipient.

Inbound Marketing

Inbound Marketing Agency
Inbound marketing is a strategy that includes attracting visitors, converting them into leads, and providing qualified sales opportunities. It is a way to bring customers in by using content.

Influencer Marketing

Influencer Agency

Influencer Marketing is a strategy that includes the use of influencers in marketing campaigns. These are people who have a dedicated and targeted large audience that follows them, making them extremely valuable to brands.

Landing Page Design

The landing page design is what consumers see when they click on an ad, search engine result, or other URL. Landing pages are the first impression for potential customers and getting a design that represents your brand, AND converts is crucial in business today.

Lead Generation

Lead Generation is the process of attracting prospects who are viewing a website, social media account, or another online source. The goal is for these leads to become sales opportunities.

Marketing Automation

Marketing automation uses software to aid marketers in managing tasks, contacts, and campaigns. Instead of manually following up with leads and customers, marketing automation can leverage the power of automation to have this occur on autopilot.

Membership Sites

A membership site is a website that requires a username and password to access gated content only restricted to registered members.  Membership sites allow you to access visible information and offer premium features to those who sign up.

Mobile App Development

Mobile App Developer

Mobile app development is the creation and marketing of mobile apps. These apps can be used on many different devices and platforms, like smartphones and tablets.

Paid Traffic

Paid Advertising Agency

Paid traffic is any marketing that involves spending money to drive traffic to a specific call to action, such as a website to your ideal customers. This can include display advertising, but typically takes the form of paid online advertising, with Facebook ads and Google AdWords being some of the most popular online platforms of attracting visitors to your website.

Search Engine Optimization (SEO)

SEO is a marketing technique of increasing the visibility of websites on search engines such as Google with an effective keyword strategy. It uses both on-page and off-page optimisation to help boost your business websites ranking in the search results organically.

Social Media Marketing

Social Media Marketing Agency

Social media marketing is the process of growing an audience and promoting engagement with a brand using social media sites. There are many different types of social media platforms – Facebook, Instagram, TikTok, LinkedIn and more, and each offers its own benefits.

Public Relations

Public Relations Agency

Public relations is the management of public perception. It includes techniques like media relations, event planning, and communications with various shareholders.

Sales Processes

Sales processes are any stages in the sales cycle. These are broken down into three categories: pre-sale, sale, and post-sale and can include a combination of online, phone calls or in person.

Video Marketing

Video marketing is any use of video for advertising and marketing purposes. This can include product demonstrations, tutorials, testimonials, video ads or other types of video content.

Video Production

Video Production Agency

Video production is the process of creating videos for marketing purposes. These can include everything from pre-production to editing and distribution.

Website Design

Website Design Agency

Website design is the layout and flow of information on a website. It also includes content creation, coding, and graphic design, creating new websites from scratch, or updating existing ones.

Website Development

Website Development Agency

Website development is the process of creating websites. This can include everything from writing code to designing layouts.

As you can tell, digital marketing is extensive! It’s not limited to the services above, but hopefully this consolidated list helps you understand the services offered by digital agencies out there to help you understand what you need to help your business in that area. If you’re interested in finding an agency that can help you with any of the above, feel free to search for an agency here.

Find An Agency

Need some digital marketing help?
Search our Australian based agencies based on what they do, type of support you need, industry or location.

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