Digital marketing agencies offer a wide range of services to help businesses online. The general theme of these services is typically around getting more visibility, creating better audience engagement, capturing more leads, boosting conversions, generating new sales, delivering a fantastic customer experience, and streaming internal and external processes to enhance efficiencies.
A digital agency will regularly consider your marketing goals to formulate the best digital marketing strategy to help you get there. In doing so, an agency may offer one or many of the following services to deliver the necessary digital marketing tactics to help you achieve your business goals.
Although the list of digital marketing services is extensive, ranging from traditional marketing strategies to more innovative digital channels, we have consolidated them into the following areas. You can also click on the links below to view agencies that can help your business in these areas.
Digital Marketing Services
Affiliate Marketing
Analytics & Reporting
API, Coding & Technology
Branding
Community Management
Content Creation
Content Marketing
Copywriting
CRM
Design & Creative
E-Commerce
Email Marketing
Email Deliverability
Inbound Marketing
Influencer Marketing
Influencer Marketing is a strategy that includes the use of influencers in marketing campaigns. These are people who have a dedicated and targeted large audience that follows them, making them extremely valuable to brands.
Landing Page Design
The landing page design is what consumers see when they click on an ad, search engine result, or other URL. Landing pages are the first impression for potential customers and getting a design that represents your brand, AND converts is crucial in business today.
Lead Generation
Lead Generation is the process of attracting prospects who are viewing a website, social media account, or another online source. The goal is for these leads to become sales opportunities.
Marketing Automation
Marketing automation uses software to aid marketers in managing tasks, contacts, and campaigns. Instead of manually following up with leads and customers, marketing automation can leverage the power of automation to have this occur on autopilot.
Membership Sites
A membership site is a website that requires a username and password to access gated content only restricted to registered members. Membership sites allow you to access visible information and offer premium features to those who sign up.
Mobile App Development
Mobile app development is the creation and marketing of mobile apps. These apps can be used on many different devices and platforms, like smartphones and tablets.
Paid Traffic
Paid traffic is any marketing that involves spending money to drive traffic to a specific call to action, such as a website to your ideal customers. This can include display advertising, but typically takes the form of paid online advertising, with Facebook ads and Google AdWords being some of the most popular online platforms of attracting visitors to your website.
Search Engine Optimization (SEO)
SEO is a marketing technique of increasing the visibility of websites on search engines such as Google with an effective keyword strategy. It uses both on-page and off-page optimisation to help boost your business websites ranking in the search results organically.
Social Media Marketing
Social media marketing is the process of growing an audience and promoting engagement with a brand using social media sites. There are many different types of social media platforms – Facebook, Instagram, TikTok, LinkedIn and more, and each offers its own benefits.
Public Relations
Public relations is the management of public perception. It includes techniques like media relations, event planning, and communications with various shareholders.
Sales Processes
Sales processes are any stages in the sales cycle. These are broken down into three categories: pre-sale, sale, and post-sale and can include a combination of online, phone calls or in person.
Video Marketing
Video marketing is any use of video for advertising and marketing purposes. This can include product demonstrations, tutorials, testimonials, video ads or other types of video content.
Video Production
Video production is the process of creating videos for marketing purposes. These can include everything from pre-production to editing and distribution.
Website Design
Website design is the layout and flow of information on a website. It also includes content creation, coding, and graphic design, creating new websites from scratch, or updating existing ones.
Website Development
Website development is the process of creating websites. This can include everything from writing code to designing layouts.
