Practice Paradox

Modern marketing for progressive Accountants
Updated: 15-04-2024
Sunshine Coast
Experience: Expert
Started: 2009
Engagement Type: Project, Retainer
Service Offering: Implementation
Practice Paradox helps small and medium Accounting firms to attract their ideal small business clients by improving their marketing strategy, digital presence and content marketing.

Specialist Agency in Digital Marketing for Modern Small Business Accountants

You’re an Accountant, not a marketer. You know you need to stick to what you’re good at, and at the same time you realise how crucial it is now for your firm to have a modern digital presence.

You know you need marketing done for you, you know you need someone who really understands Accounting firms, but you don’t know who to turn to or trust.

We get it. And that’s precisely why we created Practice Paradox. Our goal is to help make you a hero to your small business clients.

Practice Paradox was founded in 2009 to help small to medium-sized Accounting firms who have a focus on helping small business.

We’ve worked with 600+ Accounting firms across 13 countries with our proven framework...


5 Gears of Digital Marketing for Accounting Firms

  1. Strategy
  2. Presence
  3. Attract
  4. Nurture
  5. Sell

1st Gear: Strategy FastTrack

You’ll start by clarifying a winning strategy for your business, through our Strategy FastTrack program. Many now-successful Accounting firm founders cite this as being the turning point in their business’ growth and development, allowing them to grow their firm by having fewer clients overall, but much higher fee revenue due to attracting their ideal type and quality of clients who want the firm’s full range of services.

We offer a full money-back guarantee on the Strategy FastTrack, to make your decision easy to take that first step with us.

To find out what you’ll learn and achieve in the 3 online workshop sessions, visit our website to register for our next webinar “Accountant’s Guide To Websites That Work”.

There’s no cost to attend this introductory webinar and you’ll find out how you can get started.


2nd Gear: Digital Presence

After you complete the Strategy FastTrack we move you into ‘2nd Gear’ — improving your firm’s digital presence: that is about how your business ‘shows up’, is found and looks online.

It's about ensuring your business makes great first impressions online.

This typically includes creating or refining your:

  • core messaging — in a nutshell, why someone should choose your firm
  • branding
  • website content
  • website design
  • lead magnet creation
  • social media accounts
  • CRM / marketing automation setup.

3rd Gear: Attract

Once your digital presence is improved and is ready to convert website visitors into leads... you’re ready to shift into ‘3rd Gear’, Attract: this is where we become your outsourced marketing team, doing your content marketing each month including:

  • blogging / articles
  • email newsletters
  • social media
  • SEO

Many Accountants fail at marketing their firm because they try to ‘start in 3rd gear’, thinking they need to start doing content marketing and ‘getting their name out there’. This doesn't work.

We’ll make sure you avoid this common mistake.

Our sequence of Strategy > Presence > Attract gives you the foundation that ensures your marketing is effective and will make you stand out from the crowd of ‘same same’ typical Accounting firms.

Your Accounting business' marketing will be transformed in just 3 months, and then we'll support you each month ongoing. Firms often use our marketing services for many years because having Practice Paradox as their outsourced marketing team is far more time-efficient and cost-effective than trying to do marketing in-house themselves.


The 4th and 5th gears

The 4th and 5th gears of Nurture and Sell relate to lead nurture and sales process. We’ll address these with you down the track, after establishing your marketing foundation with the first 3 gears.


Your next step

We look forward to speaking with you soon.

As your first step, get up to speed quickly with our free webinar—The Accountant's Guide To Websites That Work—and then you’ll be in a great position to ask us questions about the step-by-step Marketing System we're about to implement for you.

MC Carter
Service Area/s:
Adelaide, Brisbane, Canberra, Darwin, Gold Coast, Hobart, Melbourne, Other - Australian Capital Territory, Other - New South Wales, Other - Northern Territory, Other - Queensland, Other - South Australia, Other - Tasmania, Other - Victoria, Other - Western Australia, Perth, Sunshine Coast, Sydney
Analytics & Reporting, Branding, Content Creation, Content Marketing, Copywriting, CRM, Design & Creative, Digital Marketing, Email Marketing, Inbound Marketing, Internet Marketing Services, Lead Generation, Marketing Automation, Sales Processes, Search Engine Optimisation, Social Media Marketing, Website Design, Website Development
Active Campaign, Facebook Ads, Google Ads, Google Analytics, Google My Business, Gravity Forms, Hubspot, Keap, LinkedIn, Mailchimp, WordPress, Zapier
Opening Hours:
Monday 9am to 5pm
Tuesday 9am to 5pm
Wednesday 9am to 5pm
Thursday 9am to 5pm
Friday At the beach
Saturday At the beach
Sunday At the beach
Social Media:

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